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Activities of Plzeňský Prazdroj,a.s. to responsible consumption of alcohol
Stehlíková, Michaela ; Zamazalová, Marcela (advisor) ; Kraus, Luděk (referee)
This dissertation analyzes problem of corporate social responsibility, I solve especially the responsible alcohol consumption. It contains some suggestion how to increase usage of service Promile INFO. I deal with this service in my dissertation.

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